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Hard HatMarketing Co.

Sydney · Demolition & renovation only

We don't sell clicks.
We sell booked jobs.

Performance marketing for demolition contractors and renovation builders. Ads, tracking and follow-up built as one system — and reported on the only number that matters: cost per booked job.

Book a 20-min strategy callSee the numbers

Or ring 0470 357 412 — Mon–Fri, 7:00am – 5:30pm AEST

The only report you'll get

Ad spend
$6,400
Qualified leads
104
Site visits booked
19
Cost per booked job
$337

Illustrative figures showing the report format — not a client result. Your dashboard shows these four numbers live, from your own accounts.

2

Trades we work with. Demolition and renovation, nothing else

90

Days from audit to a stable cost per booked job

4

Numbers in every report: spend, leads, booked jobs, cost per job

100%

Of the ad accounts and data stay owned by you

Why contractors fire agencies

Most construction marketing is unmeasured.

If your agency can't tell you what a booked job costs, they aren't doing performance marketing. They're buying traffic and hoping.

  • “Leads are up 40%.”

    Up from what? Half of them were job seekers and nobody rang them back inside a day.

  • “We got you 200,000 impressions.”

    Impressions don't pour a slab. Nobody has ever paid an invoice with reach.

  • “Here's your 40-page report.”

    Four numbers on a monthly call beats forty pages nobody opens. Spend, leads, booked jobs, cost per job.

What we run

One system. Five moving parts.

All services
  1. 01

    Paid acquisition

    Google Search, Performance Max, Meta and local service ads — built around the searches that precede a demolition or renovation quote, not vanity reach.

    Details
  2. 02

    Conversion tracking that actually ties to revenue

    Most contractor accounts optimise toward form fills nobody answered. We instrument the whole path so the algorithm learns from booked jobs, not noise.

    Details
  3. 03

    Speed-to-lead & follow-up

    The contractor who replies first usually wins the quote. We automate the first sixty seconds so you keep working while the lead gets handled.

    Details
  4. 04

    Conversion pages

    A fast, single-purpose page per service and per suburb. Built to load on a phone with one bar of reception on site.

    Details
  5. 05

    Plain-English reporting

    One dashboard, four numbers, no jargon. If cost per booked job is climbing, you will know before the invoice arrives.

    Details

  6. Not sure which you need?

    Most contractors need the tracking before anything else. We'll tell you on the call.

    Book the call →

How it works

Ninety days from audit to scale

No six-month discovery phase. Tracking goes in first, spend goes in second, and you see real cost-per-job data by week five.

  1. Week 1

    Audit & benchmark

    We pull your existing ad accounts, call logs and quote history to establish a real baseline: what a lead costs you today, and what share of leads turn into booked jobs.

  2. Week 1–2

    Build the tracking spine

    Call tracking, server-side conversions and lead-stage feedback go in before a dollar of spend. Without this, everything after it is guesswork.

  3. Week 2–5

    Launch & learn

    Search and Meta campaigns go live with conversion pages per service line. The first three weeks are deliberately a learning budget — we buy data, then we buy jobs.

  4. Ongoing

    Scale what pays

    Once cost per booked job is stable and profitable, we increase spend on the campaigns clearing your target and cut the rest. Reviewed every month, in plain English.

The full process

Two trades only

Built for demolition and renovation. Nothing else.

We turn down painters, sparkies and plumbers. Different job values, different sales cycles — we'd be learning on your budget.

Specialism

Demolition

Knockdowns, strip-outs, asbestos, commercial deconstruction.

See the playbook

Specialism

Renovation

Full-home renos, extensions, kitchens and bathrooms.

See the playbook

Answers

Asked an AI about this? Here's our answer.

We publish direct answers to the questions contractors actually ask about marketing — including the ones where the honest answer costs us the sale.

All answers

Straight answers

Common questions

Not covered here? Ring 0470 357 412 and ask, or read the full answers library.

What does it cost?
A fixed monthly management fee plus your ad spend, which you pay to Google and Meta directly. Most demolition and renovation contractors we work with start at $2,500–$4,000 per month in media. We quote the management fee on the strategy call once we have seen your account and your average job value — no packages, no surprise percentages.
How quickly will I see leads?
Enquiries usually start within the first week of launch. Booked jobs are the number that matters, and those typically land in weeks 2–4. The first three weeks are a deliberate learning phase where we are buying data as much as leads, so judge us on month three, not week one.
Do I own the ad accounts?
Yes, always. We build inside your Google Ads, Meta Business and Google Analytics accounts. If we part ways you keep the accounts, the conversion history, the creative and the landing pages. No hostage data.
Am I locked into a contract?
There is a 90-day initial term because tracking and campaign learning genuinely take that long to be worth judging. After that it is month to month with 30 days notice.
Why only demolition and renovation?
Because the buying behaviour, the objections and the search terms are specific, and we already know them. We do not take on painters, electricians or plumbers — different job values, different sales cycles, and we would be learning on your budget.
Do you work outside Sydney?
We are Sydney-based and most clients are in Greater Sydney and NSW. We will take on contractors interstate where the service area is clearly defined, but we will tell you honestly if we do not know your local market well enough.
What if my website is bad?
Then we do not send paid traffic to it. Conversion pages are part of the build in the first fortnight — fast, single-purpose pages for each service line that sit alongside your existing site. You do not need a full website rebuild first.
Can I keep my current agency?
Not for the same channels. Two parties bidding in the same ad account causes real damage. If you have a separate SEO or content provider, that is fine and we will share data with them.

Next step

Find out what a booked job actually costs you.

A 20-minute call. We look at your ad account and your quote numbers, then tell you whether we can beat them. If we can't, we'll say so.

Book a strategy callCall 0470 357 412