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Hard HatMarketing Co.

Services

Five parts. One system.

Run in isolation, each of these underperforms. Run together, they compound — which is why we don't sell them separately.

02

Conversion tracking that actually ties to revenue

Most contractor accounts optimise toward form fills nobody answered. We instrument the whole path so the algorithm learns from booked jobs, not noise.

  • Call tracking with dynamic number insertion and recording
  • Server-side conversion API for Meta and enhanced conversions for Google
  • Lead stage feedback: enquiry → qualified → site visit → quoted → won
  • Every dollar attributed to a campaign, keyword and creative
03

Speed-to-lead & follow-up

The contractor who replies first usually wins the quote. We automate the first sixty seconds so you keep working while the lead gets handled.

  • Instant SMS and email acknowledgement the moment a form lands
  • Missed-call text-back so a rung-out phone still captures the job
  • Automated 7-touch follow-up over 14 days for unquoted leads
  • Booking link and calendar sync so site visits land straight in your diary
04

Conversion pages

A fast, single-purpose page per service and per suburb. Built to load on a phone with one bar of reception on site.

  • Sub-second load on 4G, mobile-first, thumb-sized tap targets
  • Trade-specific proof: licences, insurance, EPA compliance, past jobs
  • Separate pages per service line so ad relevance stays high
  • A/B tested headlines and offers, reported monthly
05

Plain-English reporting

One dashboard, four numbers, no jargon. If cost per booked job is climbing, you will know before the invoice arrives.

  • Live dashboard: spend, leads, booked jobs, cost per booked job
  • Monthly call to review what to scale and what to kill
  • Full account ownership — the ad accounts and data stay yours
  • No lock-in contracts after the initial 90-day build period

What we don't do

  • SEO as a standalone product

    It's slow, and you need cash flow now. We'll refer you to someone good once paid is profitable.

  • Organic social management

    Posting three times a week does not book demolition jobs. Your job photos become ad creative instead.

  • Full website rebuilds

    We build fast conversion pages that sit alongside your site. A rebuild is a separate project with a separate budget.

  • Percentage-of-spend pricing

    It rewards us for spending more of your money. Flat fee, always.

Straight answers

Common questions

Not covered here? Ring 0470 357 412 and ask, or read the full answers library.

What does it cost?
A fixed monthly management fee plus your ad spend, which you pay to Google and Meta directly. Most demolition and renovation contractors we work with start at $2,500–$4,000 per month in media. We quote the management fee on the strategy call once we have seen your account and your average job value — no packages, no surprise percentages.
How quickly will I see leads?
Enquiries usually start within the first week of launch. Booked jobs are the number that matters, and those typically land in weeks 2–4. The first three weeks are a deliberate learning phase where we are buying data as much as leads, so judge us on month three, not week one.
Do I own the ad accounts?
Yes, always. We build inside your Google Ads, Meta Business and Google Analytics accounts. If we part ways you keep the accounts, the conversion history, the creative and the landing pages. No hostage data.
Am I locked into a contract?
There is a 90-day initial term because tracking and campaign learning genuinely take that long to be worth judging. After that it is month to month with 30 days notice.
Why only demolition and renovation?
Because the buying behaviour, the objections and the search terms are specific, and we already know them. We do not take on painters, electricians or plumbers — different job values, different sales cycles, and we would be learning on your budget.
Do you work outside Sydney?
We are Sydney-based and most clients are in Greater Sydney and NSW. We will take on contractors interstate where the service area is clearly defined, but we will tell you honestly if we do not know your local market well enough.
What if my website is bad?
Then we do not send paid traffic to it. Conversion pages are part of the build in the first fortnight — fast, single-purpose pages for each service line that sit alongside your existing site. You do not need a full website rebuild first.
Can I keep my current agency?
Not for the same channels. Two parties bidding in the same ad account causes real damage. If you have a separate SEO or content provider, that is fine and we will share data with them.

Next step

Find out what a booked job actually costs you.

A 20-minute call. We look at your ad account and your quote numbers, then tell you whether we can beat them. If we can't, we'll say so.

Book a strategy callCall 0470 357 412