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Hard HatMarketing Co.

Specialism · Renovation

Marketing for renovation builders

Full-home renovations, extensions, kitchens and bathrooms. Visual, trust-heavy and fiercely competitive on Meta — where the right before-and-after outperforms any amount of copy.

Who's buying

Who we target for you

  • Homeowners in established suburbs with ageing housing stock
  • Investors preparing a property for sale or lease
  • Architects and designers referring a builder
  • Repeat clients moving from bathroom to whole-home

Search intent

The searches that come just before a quote

These are the moments worth paying for. Everything else — brand terms, DIY research, job seekers — gets negatived out of the account.

  • home renovation builder sydney
  • house extension cost
  • bathroom renovation quote
  • full home renovation inner west
  • heritage renovation specialist

What makes this trade different

Three things that break renovation campaigns

01

Budget mismatch wastes your time

Half of renovation enquiries have no realistic budget. We put indicative price bands in the ad and the form so the unqualified self-select out before they reach your phone.

02

Proof beats promises

Before-and-afters, walkthrough video and named suburb references convert far harder than adjectives. Your existing job photos become the ad library.

03

Seasonality is real

Enquiry volume swings hard around the Christmas shutdown and EOFY. We plan spend against your build calendar so you aren't buying leads you can't start.

Straight answers

Common questions

Not covered here? Ring 0470 357 412 and ask, or read the full answers library.

What does it cost?
A fixed monthly management fee plus your ad spend, which you pay to Google and Meta directly. Most demolition and renovation contractors we work with start at $2,500–$4,000 per month in media. We quote the management fee on the strategy call once we have seen your account and your average job value — no packages, no surprise percentages.
How quickly will I see leads?
Enquiries usually start within the first week of launch. Booked jobs are the number that matters, and those typically land in weeks 2–4. The first three weeks are a deliberate learning phase where we are buying data as much as leads, so judge us on month three, not week one.
Do I own the ad accounts?
Yes, always. We build inside your Google Ads, Meta Business and Google Analytics accounts. If we part ways you keep the accounts, the conversion history, the creative and the landing pages. No hostage data.
Am I locked into a contract?
There is a 90-day initial term because tracking and campaign learning genuinely take that long to be worth judging. After that it is month to month with 30 days notice.
Why only demolition and renovation?
Because the buying behaviour, the objections and the search terms are specific, and we already know them. We do not take on painters, electricians or plumbers — different job values, different sales cycles, and we would be learning on your budget.
Do you work outside Sydney?
We are Sydney-based and most clients are in Greater Sydney and NSW. We will take on contractors interstate where the service area is clearly defined, but we will tell you honestly if we do not know your local market well enough.
What if my website is bad?
Then we do not send paid traffic to it. Conversion pages are part of the build in the first fortnight — fast, single-purpose pages for each service line that sit alongside your existing site. You do not need a full website rebuild first.
Can I keep my current agency?
Not for the same channels. Two parties bidding in the same ad account causes real damage. If you have a separate SEO or content provider, that is fine and we will share data with them.

Next step

Ready to fill the renovation diary?

A 20-minute call. We look at your ad account and your quote numbers, then tell you whether we can beat them. If we can't, we'll say so.