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Hard HatMarketing Co.

Specialism · Demolition

Marketing for demolition contractors

Residential knockdowns, strip-outs, asbestos removal and commercial deconstruction. High-ticket, low-frequency, and almost entirely won on search intent and speed of quote.

Who's buying

Who we target for you

  • Homeowners planning a knockdown rebuild
  • Small developers and project builders
  • Builders subcontracting the demo package
  • Strata committees and commercial property managers

Search intent

The searches that come just before a quote

These are the moments worth paying for. Everything else — brand terms, DIY research, job seekers — gets negatived out of the account.

  • house demolition cost sydney
  • strip out contractors near me
  • asbestos removal quote
  • knockdown rebuild demolition
  • commercial demolition contractor nsw

What makes this trade different

Three things that break demolition campaigns

01

Long, lumpy sales cycles

A knockdown rebuild enquiry can sit for four months before a DA lands. We keep automated follow-up running the whole way so the job doesn't quietly go to whoever called last.

02

Compliance is the differentiator

SafeWork licences, EPA waste tracking and asbestos accreditation are what actually close a nervous homeowner. We put them above the fold, not in a footer.

03

Tyre-kickers burn budget

Aggressive negative keywords and qualifying form logic keep DIY hire-a-skip traffic out of your account.

Straight answers

Common questions

Not covered here? Ring 0470 357 412 and ask, or read the full answers library.

What does it cost?
A fixed monthly management fee plus your ad spend, which you pay to Google and Meta directly. Most demolition and renovation contractors we work with start at $2,500–$4,000 per month in media. We quote the management fee on the strategy call once we have seen your account and your average job value — no packages, no surprise percentages.
How quickly will I see leads?
Enquiries usually start within the first week of launch. Booked jobs are the number that matters, and those typically land in weeks 2–4. The first three weeks are a deliberate learning phase where we are buying data as much as leads, so judge us on month three, not week one.
Do I own the ad accounts?
Yes, always. We build inside your Google Ads, Meta Business and Google Analytics accounts. If we part ways you keep the accounts, the conversion history, the creative and the landing pages. No hostage data.
Am I locked into a contract?
There is a 90-day initial term because tracking and campaign learning genuinely take that long to be worth judging. After that it is month to month with 30 days notice.
Why only demolition and renovation?
Because the buying behaviour, the objections and the search terms are specific, and we already know them. We do not take on painters, electricians or plumbers — different job values, different sales cycles, and we would be learning on your budget.
Do you work outside Sydney?
We are Sydney-based and most clients are in Greater Sydney and NSW. We will take on contractors interstate where the service area is clearly defined, but we will tell you honestly if we do not know your local market well enough.
What if my website is bad?
Then we do not send paid traffic to it. Conversion pages are part of the build in the first fortnight — fast, single-purpose pages for each service line that sit alongside your existing site. You do not need a full website rebuild first.
Can I keep my current agency?
Not for the same channels. Two parties bidding in the same ad account causes real damage. If you have a separate SEO or content provider, that is fine and we will share data with them.

Next step

Ready to fill the demolition diary?

A 20-minute call. We look at your ad account and your quote numbers, then tell you whether we can beat them. If we can't, we'll say so.